A lot of us climbers want to ascend that pyramid, myself included...but let’s add yet another layer of challenge to that analogy. What if I told you that you could theoretically climb that pyramid and get your hands on that sweet send, only to find that it tastes like nothing at all—or heaven forbid, what if it actually tastes awful? That sounds scary, but it’s entirely possible...and this is because what gives your send its flavor is the often-overlooked key ingredient of context

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