London, England, 2020. Modern-day Crew Culture is making an appearance within the climbing community. At the heart of the movement is a collective called CLMBXR. I sat down with founder Rotimi Odukoya to find out what the story is.
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It's that spirit of positivity and support that we wanted to embrace in our new name. KAYA represents the power of the climbing community to motivate ourselves to dig deep, try hard, and give our best efforts. Kaya mo.
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