VP/Senior Director of Growth
About KAYA
KAYA is a climbing community and product company. KAYA was founded by climbers and technologists to build the platform for climbers to share stoke and beta with each other. Our mission is to foster awesome experiences for climbers to grow and bring the climbing community together.
Our Culture
Just like we climb: we commit ourselves to hard problems for the mutual benefit of the climbing community and our business. We session hard problems together - celebrating small successes, different styles, learning from misses on our way to success.
We believe that our team will be better by reflecting the diverse backgrounds of the users and customers increasingly represented in the climbing community. We welcome and strongly encourage applicants from a diverse range of races, genders, sexual orientations, religions, ethnicities, and national origins. Read about our DEI Hiring strategy here.
You
Growth Veteran: Your years in the growth game have turned you into a seasoned growth vet who can execute on paid & organic growth, both with direction & on your own.
Specialist Skills: Deep expertise in at least one of the core growth mechanisms listed above.
Creative Force: Write, create, edit, iterate thumb-stopping & user-converting creatives for paid & social media
Technical Side: You have the capability to create assets and iterate quickly but you’ll have the team support for design and engineering.
Start-ups: You've been in the early-stage startup arena and lived to tell the tale.
Consumer Subs: You have experience growing out a consumer subscription app.
Freemium: You have experience growing users for a freemium app.
Humor: Both to work with internally and to apply to our brand.
Brand: Ability to grow an amazing product into a lasting, legendary brand.
Team: You're a player/coach who wants to lead and collaborate with a passionate team.
Climbing: You love climbing. You understand the new school, the old school, the gym, the crag, the boulders, the lifestyle. You want climbing to positively evolve and you want to drive that change and support the community.
Responsibilities
Strategy: Define it!
Prioritize Efforts. We have more to do than we can do. You’ll prioritize and align the team on how we tackle growth.
Paid: Broaden, diversify and turn our paid channels into gold.
Organic: Build up organic growth via our network of gyms, influencers and outdoor destinations.
SEO and web
Data Driven: Use data to learn, prioritize, solve problems, iterate, execute, tell stories, and continually evolve and strengthen our growth approach.
Innovation: Use the playbooks but also come up with new, bold, unheard of, outside the box strategies and then execute, implement - bring out your genius!!
Qualities
You're hungry to do the best work of your career. We're not just another rung on your career ladder – we're the rocket ship.
You thrive off hard problems.
You like jobs in which you can own the problem and the solution.
You provide clarity, energy and good humor to your team.
You work very hard because you deeply enjoy your work. You also know how to manage your energy and avoid burnout.
You take your mental and physical health seriously. You’re passionate about helping others do the same.
Benefits
We are a small, distributed team of passionate builders. You are welcome to work from where you are most comfortable. We operate on Pacific Time hours. As compensation for your incredible work, you'll receive:
Competitive salary and meaningful stock options
100% coverage for your medical, dental, and vision insurance
Flexible time-off policy
How to Apply:
Email [email protected] with your resume, LinkedIn, GitHub, and examples of work to date.